MC ARTHURGLEN SERRAVALLE DESIGNER OUTLET – SHOPPING IN WONDERLAND
A site specific proposal for the New Serravalle’s celebration – Agency All Communication
The one-day event aimed to offer a really fabulous shopping experience, amplifying the wow effect the Center was able to offer thanks to its enlargement and upgrading. The idea was to transform the Outlet in a fairytale place for a day. Events and installations were inspied by the world created by Lewis Carroll in Alice in Wonderland, revised in a fashionable and glamorous way.
(Creative platform and its development in 360°- concept, teasing, installations, events)
More details provided in face to face presentation.