The film is part of a series of commercials for the P&G Alldays brand now named ALWAYS and a global leader in Feminine Care, aired from 2005 to 2012.
The usual informative-demo approach has been replaced by a more fashion/comedy approach which has renewed the perception of the brand. The entire project has been acknowledged as a case history of success.
(Creative direction, creativity, film direction)
February 22, 2016