P&G ALLDAYS - BODYGUARDS 2 - Mambo Italiano
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P&G ALLDAYS – BODYGUARDS 2

ALLDAYS WE – TV Commercial – Agency LEO BURNETT Milan

The film is part of a series of commercials for the P&G Alldays brand now named ALWAYS and a global leader in Feminine Care, aired from 2005 to 2012.

 

The usual informative-demo approach has been replaced by a more fashion/comedy approach which has renewed the perception of the brand. The entire project has been acknowledged as a case history of success.

 

(Creative direction, creativity, film direction)

Date
Category
Film